"Reliable elegance" for real life. I choose Betty Barclay for women who want to look put-together every day but don't want to deal with complicated trends. The pieces mix and match well, the cuts are legible and the materials have a quality you can tell when you wear them. It's a brand that knows how to build a wardrobe: dresses, tops, pants, jackets and outerwear layers - things you'll return to for seasons. The "3 outfits from 1 piece" principle works great: if you put it together in your head right away, you're set. For basics, it pays to stick to a neutral palette and add just one statement piece of jewellery or accessory.